It’s not a secret that the best coaches and marketers use stories to sell themselves and their services. Some resistance can show it’s ugly head when we talk about developing your story. Why would anyone want to hear my story, it’s boring, I’m embarrassed to share, etc. Let me share the deeper reason the pro’s use not just their personal story but stories about their customers.
Regardless of how you decide to connect with Alexander Malshakov your new clients, the most important connection tool you have comes down to telling good stories. I share stories for so many reasons, but my favorite reason is to show my clients that I am human as well. So they can relate to where I started, where I have been and where I am headed.
I’m going to share with you how to incorporate your stories. Even if you think you don’t have much to share I promise you that you do. I want to share with you that stories can be used for so many things, not just personal your story, but those of your clients, and even family and friends. One of my most powerful stories that connect me to my clients, is the one where I share that there was a point a couple of years into my business that my husband asked me to go back to work. He saw me working crazy hard and not getting anywhere fast, plus he knew that I could make great money if I just went back to a corporate job. Family and friends try their hardest to protect you from the unknown. People can connect with this. The pressure was on, it would have been very easy for me to just go back to work and give up my dream completely.
If I would have gone back to work at that moment I wouldn’t have experienced what I call the tipping point to my success. In just a short two months from when he asked me to quit, I made my first $5,700 sale, then $6,700 then $7,500. 2 of them paid in full. It was very emotional, very moving for me. It was a game changer as well on how I teach my students to leverage their own business.
Your story, your content, must stir some emotion (good, bad, happy) or no one is going to be moved to take action. When they are moved to take action, this is when they’ll buy a good “stuff” that you offer.
There are so many limiting beliefs around people not having enough money. It’s an overused excuse that you may even be giving to your clients or allowing them to give up their power by saying, “Oh they just don’t have any money.” I want to point out that this is just an excuse as well, a smoke screen for their real problem. If someone wants something bad enough, they’ll find the money to purchase it. It’s your job to assist them with this. (That’s another module for another day!)