Guns, Ammo, and Product Managers

So generally there you are: the particular product manager regarding a boring product. How often have you caught your self gazing longingly above at one regarding those iPhones, Amazon kindles, or some other such highly desirable product or service and though to yourself “Now why couldn’t I end up being the Product Supervisor for an amazing product like that? ” I include one message intended for you – get over it. It transforms out that you have some other product manager who are responsible regarding products that happen to be even less cool than yours and they are performing some pretty amazing things to make goods successful…

How A single Goes About Acquiring Bullets
I’m positive there are some involving you on the market of which have very solid feelings about guns and so on. Let’s set those feelings aside for a couple minutes and even take a closer look at the matter of, what different, bullets. If you are not a devoted survivalist or hunter, you probably haven’t purchased bullets ahead of.

As it happens that folks really value exactly what gun they get. However, bullets are usually almost an ripe idea purchase. 12 ga shot regarding that bullet merchandise managers. Rob Master over at the New York Occasions got considering this particular product conundrum when he researched a company called Alliant Techsystems (ATK)Building The Better Bullet (Brand)
Typically the next line involving bullets that ATK presented was called Blend. With this item line the item supervisors at ATK were targeting (sorry! ) the 25-35-year-old deer hunters. To be able to capture their eye, the particular company created some sort of new “aggressive” box design and even went in terms of to be able to add an evade label. They fundamentally pimped the field.

Both of these products presented the ATK merchandise managers the expertise that they desired in order to gain the self confidence that they needed to do their greatest product launch in order to date. They recently rolled out a fresh line of bullets for duck seekers called Black Cloud. This time around they will be showing that they realize what needs to be done to turn a commodity item into a must-have product.

ATK has partnered with a well-known TV personality (in duck hunting circles): Phil Robertson who is known as the particular “Duck Commander”. They have already also gone in advance and made several “viral videos” in order to build some buzz around their brand new ammo. Just in order to show that principal points also play the role in typically the 21st Century, they already have gone so considerably as to generate their own very own community networking site called StormChasersNetwork.

Just to leading things off, they will have also be sure that the box for the Black Fog up product virtually leaps off of the shelf. They attired up in a new bright color structure that is designed to catch a hunter’s attention plus remind him involving the first gentle of day (which is the perfect time to always be hunting ducks).

Just what All Of This kind of Means For You
I can’t say for many what type of product you might be responsible for taking care of. However , I may bet that must be almost certainly a little tad more interesting than a commodity product or service like a bullet. In fact , no make a difference how boring you can definitely find it, it’s most likely a whole whole lot more interesting compared to a bullet.

With the little luck this story about how typically the product managers in ATK were ready to see past the simple idea that they were recharged with trying to sell more involving a commodity product or service that the other bullet makers have to inspire you. The actual ATK product managers did was to be able to step into their client’s shoes and determine the way they see typically the world. After they understood this, it has become obvious as to just what they needed to do.

Spend time thinking about not what their product does, but instead what your buyers is going to do with the product. This can point the way forward for how a person can turn your boring commodity-like merchandise into something that will take off such as a (what else? ) bullet.